Serviced apartments becoming "mainstream"

January 15, 2016   |  BuyingBusinessTravel.com

Serviced apartments are now a “mainstream” accommodation choice for business travellers, according to online giant booking.com. The website said they are reporting strong growth in demand from customers who are increasingly opting to book a serviced apartment over a hotel for their UK stay. Booking.com area manager Jason Grist said: “Serviced apartments now represent a meaningful part of the accommodation offering on Booking.com, with over 3,000 available in the UK including more than 1,000 in London alone. “It’s easy to understand why, as our leisure and business travellers really enjoy the variety, range, flexibility and value for money that serviced apartments can offer.” Booking.com’s growth comes as some of the fastest-growing operators confirm significant new openings in 2016. This includes Staycity which will expand from 1,000 to 3,500 properties and Go Native which is set to double its current portfolio to more than 3,000 apartments by 2017. The Association of Serviced Apartments CEO James Foice, said: “It’s fantastic to see serviced apartments now established as a mainstream accommodation choice on Booking.com, such a key online booking platform. “This confirms our sector really can now offer the consumer the option of booking a serviced apartment wherever they choose to travel in the UK.” He added: “2016 will be a game-changing year for our sector with the Savills Extended Stay report released last month confirming the serviced apartment sector is set to be the UK’s fastest growing hospitality segment in the next 2 years.”

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