Serviced apartment sector defies challenges in 2016

February 10, 2017   |  TravelDailyUK

ASAP and STR have revealed in new research that the serviced apartment sector in the UK achieved full-year occupancy of 81% in 2016.

While 2016 was widely recognized as a more challenging year for the sector, the result was only very slightly down on 2015 - the UK as a whole was 1.6% down and London 2.4% down.

The average daily rate (ADR) for London increased to £181.68, a 3.3% increase on 2015 and for the UK as a whole it was £141.40, a 1% increase on 2015.

Manchester proved to be the top performing city with 86% occupancy (average daily rate of £103.60 + 6.5% on 2015), followed by Edinburgh at 84% (average daily rate of £111.10 + 2.9% year-on-year) and Birmingham 83.6% (average daily rate £84.34).

Thomas Emanuel, Director of Business Development at STR comments: “Despite seeing small year-over-year declines in occupancy, ADR grew across the UK, and overall performance was steady. The UK’s serviced apartment sector recorded higher occupancy levels (81%) that the hotel sector (77.2%).

“The occupancy levels achieved for serviced apartments across all major UK cities in 2017 was again incredibly impressive, with all tracked markets, with the exception of Aberdeen, registering occupancy levels above 80%. When compared internationally to the wider accommodation sector, these are levels we would expect to see in global gateways, as opposed regional markets, which really does showcase the underlying strength of the serviced apartment sector across the UK.”

James Foice, chief executive of the ASAP, said: “I’m very pleased to see our UK serviced apartment sector perform so strongly in 2016 delivering full year occupancy of 81%.  While the wider economic picture remains uncertain for 2017, anecdotal evidence from many operators shows that they are experiencing a stronger start to the year compared to 2016. And a number of operators are seeing an increase in bookings from inbound leisure visitors, particularly from the USA and China, with the weakness of sterling driving more demand.”

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