AvalonBay Communities creates apartment brands

Date: December 21 2011
Source: Washington Business Journal
Website: http://www.bizjournals.com/washington/morning_call/2011/12/avalonbay-branding-its-apartments.html?ana=e_wash_rdup

AvalonBay Communities announced that they will be launching a new marketing campaign looking to brand their apartments, creating two subgroups within their apartment communities based on locations.

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